A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon
The present study aims at investigating the impact of ethical marketing in consumers’ willingness to buy through the Internet according to the trust icon. The study is conducted by using a descriptive survey, and its population consists of the users of social networks in 2016 selected randomly. As m...
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| Format: | Article |
| Language: | fas |
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Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1096_88b762949dd6cd0c6b71e7509052b880.pdf |
| _version_ | 1797814826571923456 |
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| author | Mohammad Safari Mahshid Soleimani Hajar Ghobadinia |
| author_facet | Mohammad Safari Mahshid Soleimani Hajar Ghobadinia |
| author_sort | Mohammad Safari |
| collection | DOAJ |
| description | The present study aims at investigating the impact of ethical marketing in consumers’ willingness to buy through the Internet according to the trust icon. The study is conducted by using a descriptive survey, and its population consists of the users of social networks in 2016 selected randomly. As many as 350 questionnaires were distributed, returned and analyzed to gather the required data. The data were analyzed by using SPSS, Amos software packages, statistical methods such as regression analysis, and structural equations. The results supported the research conceptual model and showed that ethical marketing has a significant effect on the consumer’s willingness to buy through the Internet (P < 0.05). This result was based on the impact factor of 90/0. The results of the structural equation modeling showed that the factors of honesty and commitment have the strongest impact on the willingness to buy. The results also suggest that online stores verification by a third-party institution is important because it has a strong influence on winning the trust of clients. |
| first_indexed | 2024-03-13T08:13:28Z |
| format | Article |
| id | doaj.art-5fd9884f8c6a47afa7b183005d0110fb |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:13:28Z |
| publishDate | 2017-12-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-5fd9884f8c6a47afa7b183005d0110fb2023-05-31T20:03:42ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782017-12-01918436010.29252/bar.9.18.431096A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust IconMohammad Safari0Mahshid Soleimani1Hajar Ghobadinia2Ph.D. in Business Policy Making, Department of Business Management, Faculty of Management, University of TehranMaster of Business Administration, Department of Business Management, Faculty of Management and Accounting, Farabi College, University of TehranMaster of Business Administration, Department of Business Management, Faculty of Management and Accounting, Farabi College, University of TehranThe present study aims at investigating the impact of ethical marketing in consumers’ willingness to buy through the Internet according to the trust icon. The study is conducted by using a descriptive survey, and its population consists of the users of social networks in 2016 selected randomly. As many as 350 questionnaires were distributed, returned and analyzed to gather the required data. The data were analyzed by using SPSS, Amos software packages, statistical methods such as regression analysis, and structural equations. The results supported the research conceptual model and showed that ethical marketing has a significant effect on the consumer’s willingness to buy through the Internet (P < 0.05). This result was based on the impact factor of 90/0. The results of the structural equation modeling showed that the factors of honesty and commitment have the strongest impact on the willingness to buy. The results also suggest that online stores verification by a third-party institution is important because it has a strong influence on winning the trust of clients.http://bar.yazd.ac.ir/article_1096_88b762949dd6cd0c6b71e7509052b880.pdfethicsconfidentialityhonestyonline stores |
| spellingShingle | Mohammad Safari Mahshid Soleimani Hajar Ghobadinia A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon کاوشهای مدیریت بازرگانی ethics confidentiality honesty online stores |
| title | A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon |
| title_full | A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon |
| title_fullStr | A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon |
| title_full_unstemmed | A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon |
| title_short | A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon |
| title_sort | conceptual model to explain ethical marketing in consumers willingness to buy through the internet according to the trust icon |
| topic | ethics confidentiality honesty online stores |
| url | http://bar.yazd.ac.ir/article_1096_88b762949dd6cd0c6b71e7509052b880.pdf |
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