Creating Value for the Consumer Through Marketing Communication Tools
The situation in the markets is changing rapidly and competition in the business sector is increasing rapidly. As a result, corporate marketing decisions are based on creating greater value for the consumer, which creates competitiveness and provides an advantage in competing for future customer loy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2021-03-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/395.pdf |