CHARACTERISTICS of an ENGAGING VIRTUAL WINE TASTING

Wine tasting rooms in the United States play an important role in the wine industry and the economic vitality of the regions that wine tourists visit, as wine tourists are generally well-educated and affluent, and they eagerly buy wine when they experience “pleasure” with their wine tourism experien...

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Bibliographic Details
Main Authors: Terry M. Lease, Kelly N. Bodwin, Tricia H. Conover
Format: Article
Language:English
Published: The Wine Business Institute at Sonoma State University 2023-03-01
Series:Wine Business Journal
Online Access:https://doi.org/10.26813/001c.72984