Culture as a factor promoting the positive image of a country: the case of Italy
The paper addresses the issue of the country’s image from a perspective, aiming to identify and analyze the ways in which cultural diplomacy can support the branding process. The article discusses the role of cultural diplomacy in promoting Italy’s positive image abroad. The article explores Italian...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Al-Farabi Kazakh National University
2016-05-01
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| Series: | Halyk̦aralyk̦ k̦atynastar ža̋ne halyk̦aralyk̦ k̦u̇k̦yk̦ seriâsì |
| Subjects: | |
| Online Access: | http://ir-law/index.php/1-mo/article/view/417 |