Branding locally produced chicken in Ghana: An application of discrete choice experiment
Branding is gradually becoming an essential component of successful agribusinesses and a significant motivation to boost modern agriculture. The study aimed to investigate broiler farmers' choices and preferences for branding locally produced chicken in Ghana. Primary data was collected from 56...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024162391 |