Product Placement On Indonesian Rap Song
Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design u...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2023-02-01
|
| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/1097 |