Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece
The purpose of the study is to empirically examine the practice of public relations in Greece and assess the extent to which practitioners strategically manage and contribute to the strategic management of organizations. Moreover, the study aims to reveal differences in the public relations practice...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2022-06-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=162 |