EMOTIONAL SURGE AS A MOTIVATOR OF PERSONAL BRAND DEVELOPMENT

The emergence of stress contributes to solving regular problems of adaptation, finding new ways of self-development, and social support. A short-term emotional surge (stress) stimulates the search for new ways of individual human development through ego marketing. Creating a personal brand on socia...

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Bibliographic Details
Main Authors: Yevhen Krykavskyy, Kateryna Kalynets, Sylwia Nycz-Wojtan, Ignacy Petecki
Format: Article
Language:English
Published: FINTECH Alliance LLC 2023-08-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4090