Personalized diversification of complementary recommendations with user preference in online grocery
Complementary recommendations play an important role in surfacing the relevant items to the customers. In the cross-selling scenario, some customers might present more exploratory shopping behaviors and prefer more diverse complements, while other customers show less exploratory (or more conventiona...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Big Data |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fdata.2023.974072/full |