The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto)
The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN
2020-03-01
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| Series: | Jurnal Akuntansi, Manajemen dan Ekonomi |
| Online Access: | http://jos.unsoed.ac.id/index.php/jame/article/view/2818 |