Implementasi Strategi Produk Dalam Keunggulan Bersaing

English This study aims to determine the implementation of product strategies in the competitive advantage of cake products in Malang Kendedes Cake &  bakery. Qualitative research methods are used with a case study approach. And withdrawing data by dept interview from the informant by purpos...

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Bibliographic Details
Main Authors: Reika Happy Sugiastuti, Irvan Kharisma Putra
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2019-08-01
Series:Sketsa Bisnis
Subjects:
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/1593