Truth, Control, and Value Motivations: The ‘What,’ ‘How,’ and ‘Why’ of Approach and Avoidance

The hedonic principle—the desire to approach pleasure and avoid pain—is frequently presumed to be the fundamental principle upon which motivation is built. In the past few decades, researchers have enriched our understanding of how approaching pleasure and avoiding pain differ from each other. Howe...

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Bibliographic Details
Main Authors: James F. M. Cornwell, Becca eFranks, E. Tory Higgins
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-10-01
Series:Frontiers in Systems Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnsys.2014.00194/full