Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy
Introduction: In a competitive environment, businesses should look for ways of being constantly informed of the needs and wants of customers so that they can take a step towards differentiating themselves and outperforming their competitors by providing innovative services tailored to customer needs...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-11-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2940_e518c4ed38281ee89911bd81dec6bf6c.pdf |