SPORT CONSUMPTION AMONG WOMEN VS. BRAND RECOGNITION OF OFFICIAL SPONSORS DURING UEFA EURO 2012
Numerous studies prove that consumer confusion about official sponsors and ambushers recognition depend on spectator involvement in a sport event, but there is a deficit of literature available on the subject of women as fans. Therefore, the authors made an attempt to verify how event involvement in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2016-06-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/221 |