The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali
Based on the enactment of official government regulations in Governor Regulation No. 1 of 2020 concerning the Governance of Balinese Fermented and Distilled Drinks, arak Bali has started to appear publicly. It brings many advantages for the Balinese, especially in the business of fermented drink pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2022-12-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/8919 |