Does psychological ownership influence consumer happiness in playful consumption experience? Moderating role of consumer personality and game performance
This study examines the relationships between psychological ownership (PO) in playful consumption and its validating role in consumer happiness (CH). Specifically, we propose a moderating process of personality and game performance, which influences PO and CH. Subsequently, we evaluate consumer happ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023074443 |