When Perception Becomes Reality and Truth is Relative: Spin Strategies and Political Influence over Media Reporting in Macedonian Media

The power of politicians presenting itself in front of the public rests in the media, so politicians are likely to use the media to create the preferred media frames and to set the agenda (agenda setting). Worldwide, spin-doctors have their own influence in the modeling of the media reality, process...

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Bibliographic Details
Main Author: Žaneta Trajkoska
Format: Article
Language:deu
Published: DOBA Business School Maribor 2018-05-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
Online Access:http://journal.doba.si/year-10-2018-volume-1/when-perception-becomes-reality-and-truth-is-relative-spin