Innovation and selection of family farms’ marketing channels in Henan Province under the “Internet+” environment

With the continuous improvement of China’s market economy and the intensification of global integration trends, the relationship between the supply and demand of China’s agricultural products has also undergone significant changes. From the previous short supply to the current oversupply, the sales...

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Bibliographic Details
Main Authors: Lichen Niu, Оlexander Nazarenko, Junmin Chen, Zetao Hu
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-12-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15959/IM_2021_04_Niu.pdf