Indonesia's Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis
Objective: This research aims to assess attractiveness, identify national competitiveness drivers, and critical success factors of Indonesia's cosmetics industry as Indonesia has an enormous growing market for cosmetics, but the revenue growth has been declining. Design/Methods/Approach: This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2022-08-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/37451 |