Assessing the Emotional Affordance of Brand Image and Foreign Image Based on a Physiological Method Using Examples from Dubai: Exploratory Study
The United Arab Emirates (UAE) is a country with few restrictions on architectural styles. The main aim of this paper was to investigate a group of participants’ unconscious emotional responses to images of traditional and modern architectural styles in the UAE. All images were from the city of Duba...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-10-01
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| Series: | Buildings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-5309/12/10/1650 |