Public buying behaviors during the COVID-19 pandemic: the influence of attitude and perceived social norms from a presumed media influence perspective
Episodes of mass buying occurred in many parts of the world during the COVID-19 pandemic in 2020. This study applied the influence of presumed media influence model (IPMI) model to examine the development of intention to make more purchases during the pandemic in Singapore. The results, which were b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-07-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1109595/full |