Supply Chain Demand Forecasting and Price Optimisation Models with Substitution Effect
Determining the optimal price of products is essential, as it plays a critical role in improving a company’s profitability and market competitiveness. This requires the ability to calculate customers’ demand in the Fast Moving Consumer Goods (FMCG) industry as various effects exist between multiple...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/11/11/2502 |