Political identity, preference, and persuasion
The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that liberals show a greater preference for an object associated with less as opposed to more hierarchy, whereas conservatives do not exhibit such a p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-10-01
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| Series: | Social Influence |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/15534510.2018.1518786 |