Business Analytics and Market Adaptation in the E-Commerce Industry in Nigeria
The study examined the impact of business analytics on market adaptation in the eCommerce industry in Nigeria. Using purposive sampling and random sampling techniques, a sample of 40 respondents from various eCommerce organizations was taken. The data collected were analyzed using the quantitative...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2022-12-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Online Access: | https://dj.univ-danubius.ro/index.php/AUDOE/article/view/1943 |