The influence of communicating agent on users’ willingness to interact: A moderated mediation model
Empowered by AI, chatbots are increasingly being integrated to interact with users in one-on-one communication. However, academic scrutiny on the impact of chatbots on online interaction is lacking. This study aims to fill the gap by applying self-presentation theory (presenting the desired self-imp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2024-04-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/33818 |