The effectiveness of celebrity endorsements in Polish magazines
Due to several cognitive processes, celebrity endorsements are effective in increasing sales. The presence of a famous person in an advertisement can command extra attention which may translate into an increase in sales. The aim of the paper is to show the scale of popularity of endorsement in Polis...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2018-01-01
|
| Series: | Annales Etyka w Życiu Gospodarczym |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/annales/article/view/4436 |