Problem-solving questions of the provision marketing and innovation activity on the enterprise
The article considers the main problems of modern marketing and innovation activity. The necessity of the integration of marketing and innovation management is emphasized. The functions of marketing and innovation management are systematized on the grounds of the categorization sings.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_80_84.pdf |