A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries
Currently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples...
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2017-01-01
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Series: | MATEC Web of Conferences |
Subjects: | |
Online Access: | https://doi.org/10.1051/matecconf/201710005075 |