A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries
Currently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/matecconf/201710005075 |
| _version_ | 1818615060327563264 |
|---|---|
| author | Xu Yan |
| author_facet | Xu Yan |
| author_sort | Xu Yan |
| collection | DOAJ |
| description | Currently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples and compares the differences in new media marketing between them from new media marketing tools, marketing content and marketing strategies, then makes some proposals and measures to perfect domestic public libraries’ new media marketing, so as to provide references to improve the libraries’ social awareness and benefits. |
| first_indexed | 2024-12-16T16:27:54Z |
| format | Article |
| id | doaj.art-60a3af166a8d44c587ef5271458e4bbf |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-16T16:27:54Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-60a3af166a8d44c587ef5271458e4bbf2022-12-21T22:24:42ZengEDP SciencesMATEC Web of Conferences2261-236X2017-01-011000507510.1051/matecconf/201710005075matecconf_gcmm2017_05075A Comparative Study on New Media Marketing in Domestic and Foreign Public LibrariesXu YanCurrently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples and compares the differences in new media marketing between them from new media marketing tools, marketing content and marketing strategies, then makes some proposals and measures to perfect domestic public libraries’ new media marketing, so as to provide references to improve the libraries’ social awareness and benefits.https://doi.org/10.1051/matecconf/201710005075Public librariesnew media marketingcomparative analysislibrary marketing |
| spellingShingle | Xu Yan A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries MATEC Web of Conferences Public libraries new media marketing comparative analysis library marketing |
| title | A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries |
| title_full | A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries |
| title_fullStr | A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries |
| title_full_unstemmed | A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries |
| title_short | A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries |
| title_sort | comparative study on new media marketing in domestic and foreign public libraries |
| topic | Public libraries new media marketing comparative analysis library marketing |
| url | https://doi.org/10.1051/matecconf/201710005075 |
| work_keys_str_mv | AT xuyan acomparativestudyonnewmediamarketingindomesticandforeignpubliclibraries AT xuyan comparativestudyonnewmediamarketingindomesticandforeignpubliclibraries |