A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries

A Comparative Study on New Media Marketing in Domestic and Foreign Public Libraries

Currently, new media has become the popular platform for brand marketing and services promoting of public libraries. Using the method of online survey, literature analysis and comparative analysis, this paper chooses 4 foreign public libraries and 4 domestic public libraries as the research samples...

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Bibliographic Details
Main Author: Xu Yan
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:MATEC Web of Conferences
Subjects:
Public libraries
new media marketing
comparative analysis
library marketing
Online Access:https://doi.org/10.1051/matecconf/201710005075

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