Marketing Strategy and Preference Analysis of Electric Cars in a Developing Country: A Perspective from the Philippines

The wide-scale integration of electric vehicles (EVs) in developed countries represents a significant technological innovation and a step toward reducing carbon emissions from transportation. Conversely, in developing nations like the Philippines, the adoption and availability of EVs have not been a...

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Bibliographic Details
Main Authors: John Robin R. Uy, Ardvin Kester S. Ong, Josephine D. German
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:World Electric Vehicle Journal
Subjects:
Online Access:https://www.mdpi.com/2032-6653/15/3/111