The Significance of Digital Marketing Strategies for Continuity of SMEs

Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, a...

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Bibliographic Details
Main Authors: Ioseb Gabelaia, Lasha Tchelidze
Format: Article
Language:English
Published: International School for Social and Business Studies 2022-06-01
Series:International Journal of Management, Knowledge and Learning
Subjects:
Online Access:https://toknowpress.net/submission/index.php/ijmkl/article/view/73