The Significance of Digital Marketing Strategies for Continuity of SMEs
Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, a...
Main Authors: | Ioseb Gabelaia, Lasha Tchelidze |
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Format: | Article |
Language: | English |
Published: |
International School for Social and Business Studies
2022-06-01
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Series: | International Journal of Management, Knowledge and Learning |
Subjects: | |
Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/73 |
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