Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL

The most commonly used model to measure the quality of electronic services is the E-Service Quality - E-SQ (E-S-QUAL and E-RecS-QUAL). Acknowledging the results of existing research and the attempts to create a unique model for measuring the quality of e-services, the main goal of this paper is to r...

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Main Author: Đorđević Bojan S.
Format: Article
Language:English
Published: Association of Serbian Banks 2022-01-01
Series:Bankarstvo
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1451-4354/2022/1451-43542201032Q.pdf
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author Đorđević Bojan S.
author_facet Đorđević Bojan S.
author_sort Đorđević Bojan S.
collection DOAJ
description The most commonly used model to measure the quality of electronic services is the E-Service Quality - E-SQ (E-S-QUAL and E-RecS-QUAL). Acknowledging the results of existing research and the attempts to create a unique model for measuring the quality of e-services, the main goal of this paper is to rate the quality of e-banking in Serbia by testing the applicability of the E-SQ model. The results, gained through empirical research, design, and distribution of a distinctive questionnaire to the users of e-banking services in central and southeast Serbia, were systematized and statistically processed by factor analysis of the principal components (PCA). The outcome defined an initial instrument called E-BSrb-QUAL, with seven dimensions of e-banking quality in Serbia, and they are 1. Personalization, 2. Safety, 3. Accessibility, 4. Contact, 5. Efficiency/Response, 6. Trust, and 7. Reliability. The Importance-Performance analysis (IPA) showed the strength of Serbian banks and confirmed the most significant and crucial dimensions of e-banking service quality are Trust, Safety, and Reliability. On the other hand, Personalization, Accessibility, and Efficiency/Response dimensions are estimated as overrated.
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spelling doaj.art-60c33fb612844761b68af6cafb0067832022-12-22T02:30:39ZengAssociation of Serbian BanksBankarstvo1451-43542466-54952022-01-01511326910.5937/bankarstvo2201032D1451-43542201032QDevelopment of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUALĐorđević Bojan S.0Fakultet za menadžment, Zaječar, SerbiaThe most commonly used model to measure the quality of electronic services is the E-Service Quality - E-SQ (E-S-QUAL and E-RecS-QUAL). Acknowledging the results of existing research and the attempts to create a unique model for measuring the quality of e-services, the main goal of this paper is to rate the quality of e-banking in Serbia by testing the applicability of the E-SQ model. The results, gained through empirical research, design, and distribution of a distinctive questionnaire to the users of e-banking services in central and southeast Serbia, were systematized and statistically processed by factor analysis of the principal components (PCA). The outcome defined an initial instrument called E-BSrb-QUAL, with seven dimensions of e-banking quality in Serbia, and they are 1. Personalization, 2. Safety, 3. Accessibility, 4. Contact, 5. Efficiency/Response, 6. Trust, and 7. Reliability. The Importance-Performance analysis (IPA) showed the strength of Serbian banks and confirmed the most significant and crucial dimensions of e-banking service quality are Trust, Safety, and Reliability. On the other hand, Personalization, Accessibility, and Efficiency/Response dimensions are estimated as overrated.https://scindeks-clanci.ceon.rs/data/pdf/1451-4354/2022/1451-43542201032Q.pdfservice qualitye-sqe-bankingfactor analysispcaimportance-performance
spellingShingle Đorđević Bojan S.
Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
Bankarstvo
service quality
e-sq
e-banking
factor analysis
pca
importance-performance
title Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
title_full Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
title_fullStr Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
title_full_unstemmed Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
title_short Development of the Instruments for measuring the quality of E-Banking services in the Republic of Serbia: E-BSrb-QUAL
title_sort development of the instruments for measuring the quality of e banking services in the republic of serbia e bsrb qual
topic service quality
e-sq
e-banking
factor analysis
pca
importance-performance
url https://scindeks-clanci.ceon.rs/data/pdf/1451-4354/2022/1451-43542201032Q.pdf
work_keys_str_mv AT đorđevicbojans developmentoftheinstrumentsformeasuringthequalityofebankingservicesintherepublicofserbiaebsrbqual