Providing A Neuromarketing Intelligent Model To Convert Potential Market To Actual Market In The IRAN Mushroom And Its Conversion Industries By Grounded Theory
In mushroom industry and its conversion industries, the variety of products (food / pharmaceutical) is very high, the target market is wide, financial and non-financial resources are limited, accurate identification of profitable customers is time consuming, so traditional marketing methods Cognitio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2022-09-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_14896_0d78c8038521d4f37d3959da6325d89c.pdf |