Focus groups in research: information gathering or real in-depth value?
This article aims to highlight the value of real in-depth inquiry against the often uninformed use by novice researchers. Focus groups are frequently regarded as a more economical way of gaining the individual opinions of the eight to twelve members of the group. An in-depth focus group clarifies u...
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| Format: | Article |
| Language: | English |
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University of the Free State
2009-01-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/1197 |