Responsible Email Marketing in Higher Education
In higher education, responsible email marketing emerges as a critical strategy for engaging students, alums, and potential students meaningfully and ethically. By comprehensively examining best practices and regulatory compliance, we aim to provide educational institutions with actionable insights...
Principais autores: | , , , |
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Formato: | Artigo |
Idioma: | English |
Publicado em: |
EconJournals
2024-10-01
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coleção: | International Review of Management and Marketing |
Assuntos: | |
Acesso em linha: | https://mail.econjournals.com/index.php/irmm/article/view/17028 |