Responsible Email Marketing in Higher Education

In higher education, responsible email marketing emerges as a critical strategy for engaging students, alums, and potential students meaningfully and ethically. By comprehensively examining best practices and regulatory compliance, we aim to provide educational institutions with actionable insights...

ver descrição completa

Detalhes bibliográficos
Principais autores: Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus
Formato: Artigo
Idioma:English
Publicado em: EconJournals 2024-10-01
coleção:International Review of Management and Marketing
Assuntos:
Acesso em linha:https://mail.econjournals.com/index.php/irmm/article/view/17028