Shaping and Optimizing the Image of Virtual City Spokespersons Based on Factor Analysis and Entropy Weight Methodology: A Cross-Sectional Study from China

Shaping and Optimizing the Image of Virtual City Spokespersons Based on Factor Analysis and Entropy Weight Methodology: A Cross-Sectional Study from China

With the continuous development of digital technology, the widespread use of virtual spokespersons to promote city images is becoming increasingly prevalent. This study responds to this trend by employing a factor analysis and entropy weight methodology to explore the different dimensions and priori...

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Bibliographic Details
Main Authors: Jialing Chen, Linfan Pan, Ren Zhou, Qianling Jiang
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Systems
Subjects:
virtual spokesperson
city image
image shaping
factor analysis
entropy weighting
Online Access:https://www.mdpi.com/2079-8954/12/2/44

Internet

https://www.mdpi.com/2079-8954/12/2/44

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