THE EFFECT OF E-SERVICE QUALITY ON THE COMPETITIVE ADVANTAGES OF TOURISM AND HOTEL BUSINESSES IN THAILAND
In recent yeats, technological advancement has become a crucial factor for businesses’ survival. Traditional business models and processes have been modified and integrated with technology to enable competitive business operations. Consequently, the internet has taken on an important role in busin...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-04-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47201-1033.pdf |