Business ethics and corporate image
For a long time business and ethics were considered to be opposite concepts. The old saying “business is business” described a situation in which being ethical meant losing money. Ethics was understood as something that couldn´t be afforded, a luxurious element that had a mainly cosmetic use. Today...
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| Format: | Article |
| Language: | English |
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Ediciones Complutense
2002-01-01
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| Series: | Área Abierta |
| Online Access: | https://revistas.ucm.es/index.php/ARAB/article/view/5128 |