Aktywizm i władza: nowe kierunki poszukiwania ogólnej teorii <i>public relations</i>

Activism and power: new directions in research for a general theory of public relations The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, th...

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Bibliographic Details
Main Author: Artur Warzecha
Format: Article
Language:deu
Published: Wydawnictwo Uniwersytetu Śląskiego / University of Silesia Press 2015-12-01
Series:Forum Lingwistyczne
Online Access:https://www.journals.us.edu.pl/index.php/FL/article/view/6069