The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study

Rapid development of new technologies has transformed many aspects of our lives, including shopping. Today, physical stores are no longer the only means of shopping goods thanks to the advent of online stores on the Internet. Intentions to shop from these stores are influenced by a wide variety of i...

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Bibliographic Details
Main Authors: Negin Ahghar Bazargan, Ali Sanayei, Azarnoosh Ansari
Format: Article
Language:fas
Published: University of Tehran 2017-04-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_62310_e2fc8f6304dbb052a66c75deb856d512.pdf