Why Is One Social Media Platform Not Enough? A Typology of Platform-Swinging Behavior and Associated Affordance Preferences
This study seeks to advance the scholarship on the phenomenon of social media platform-swinging in the context of the polymedia environment in China. Specifically, drawing on the theoretical frameworks of uses and gratifications and channel complementarity theory, we propose that the platform-swingi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-05-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051241254373 |