Application of the marketing mix to the world export of animal products

Agricultural trade is complicated owing to perishable goods and high requirements for safety and quality, especially by animal products. Intensifying their exports is a major priority in the context of augmenting competitive negotiations and providing global food security to cover a shortage of an a...

Full description

Bibliographic Details
Main Authors: Natalia Vasylieva, Harvey James, Jr.
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-03-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13194/IM_2020_01_Vasylieva.pdf