Loyalty Programmes of Selective Grocery Retailers in the Czech Republic

Loyalty Programmes of Selective Grocery Retailers in the Czech Republic

This paper deals with long term loyalty programmes of selective grocery retailers who operate in the market within the Czech Republic. Only those loyalty programmes designed for the end customers are taken into account, so this study is concerned with the B2C area. A long term loyalty programmes las...

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Bibliographic Details
Main Author: Petra Solarová
Format: Article
Language:English
Published: Mendel University Press 2015-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
customer relationship management
CRM
loyalty programmes
loyalty schemes
grocery retailing
Czech Republic
Online Access:https://acta.mendelu.cz/63/2/0617/

Internet

https://acta.mendelu.cz/63/2/0617/

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