Optimistic vs. pessimistic endings in climate change appeals
Abstract The use of emotion in climate change appeals is a hotly debated topic. Warning about the perils of imminent mass extinction, climate change communicators are often accused of being unnecessarily ‘doomsday’ in their attempts to foster a sense of urgency and action among the public. Pessimist...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2020-09-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-020-00574-z |