Mutations in the Foodstuff Quality Perception of the New Consumers in Romania

In the current context of the market, very complex and dynamic, we can observe the crystallization of a new generation of consumers, with a specific behavior and a particular manner of approaching the quality unlike the one of traditional consumer. The concept of quality, perceived by the traditiona...

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Bibliographic Details
Main Authors: Dorin Popescu, Mihai Negrea, Lelia Voinea
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2011-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1088