Understanding t he Role of Health Consciousness in the C onsumption of P lant-Based Meat Alternatives: A Sequential Mediation Model
Plant-based meat substitutes (PBMA) offer a way to lessen the negative effects of human activity and consumption on the environment and to achieve sustainability in the food sector. This study investigates the role of health consciousness in the consumption of PBMA. We conducted a cross-sectional su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Luminous Insights
2023-10-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/JSM-2023-110.pdf |