MAIN DETERMINANTS OF THE INFLUENCE OF ADVERTISING ON BULGARIAN YOUTH
The influence of advertising by mobile operators in Bulgaria on youth at the ages of 18 to 25 is largely important in the context of the rational use of various mobile products and services. The main thesis of this study is that the components of company advertising can influence a customer’s decisi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2020-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/62_L.Spasova.pdf |