New product development paradigm from the perspective of consumer innovation: A case study of Huawei's integrated product development
New product development (NPD) has become a key factor for improving enterprise competitiveness. Integrated product development (IPD) is considered a best practice for addressing the complexities of NPD, but most enterprise NPD processes face problems, such as low efficiency, long turnover, and high...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-04-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X24000222 |